Riset Pemasaran

The latest book from one of Indonesian marketing expert, Freddy Rangkuti. Published by Gramedia, Juny 2011. This book deals exclusively marketing research fields ranging from marketing research problem formulation, preparation of research design, procedures and techniques of primary and secondary data collection, questionnaire design, interview techniques, quantitative analysis, scaling techniques, and examples of real cases that can be applied in business .
Therefore, this book is very useful for : Students from the Faculty of Economics, Management Studies Program, and Master in Management, Students from the Faculty of Economics, who want to write a thesis or a thesis, Sales Manager, Marketing Manager, Practitioners and enthusiasts in the field of marketing research both working on the marketing division of a company or consultant engaged in marketing. The strength of this book lies in the practical approach by loading more than 50 cases plus the following discussion and Analysis Method Using Computer Package SPSS for Windows Release 10.0.

The Power of Word of Mouth

The book that could make a scene. Since his promotion in a strange way. Unusual. Promotion through the delivery of a coffin. So that the author was detained for disturbing the police because it was considered one of the recipients reported a coffin. Being a civil case. Although later, news came that the case was finally revoked. Publisher Gramedia Pustaka Utama, June 2011. Author : Sumardy, Marlin Silviana, Melina Melone.
This book will show further decline of the power of advertising and getting perkasanya "the power of word of mouth". Examples of this application very much, very inspiring, and could you tested for your product / service. There are tips and tricks you need to learn and it is presented here with the language and the presentation very interesting.