The Power of Word of Mouth

The book that could make a scene. Since his promotion in a strange way. Unusual. Promotion through the delivery of a coffin. So that the author was detained for disturbing the police because it was considered one of the recipients reported a coffin. Being a civil case. Although later, news came that the case was finally revoked. Publisher Gramedia Pustaka Utama, June 2011. Author : Sumardy, Marlin Silviana, Melina Melone.
This book will show further decline of the power of advertising and getting perkasanya "the power of word of mouth". Examples of this application very much, very inspiring, and could you tested for your product / service. There are tips and tricks you need to learn and it is presented here with the language and the presentation very interesting.