Riset Pemasaran

The latest book from one of Indonesian marketing expert, Freddy Rangkuti. Published by Gramedia, Juny 2011. This book deals exclusively marketing research fields ranging from marketing research problem formulation, preparation of research design, procedures and techniques of primary and secondary data collection, questionnaire design, interview techniques, quantitative analysis, scaling techniques, and examples of real cases that can be applied in business .
Therefore, this book is very useful for : Students from the Faculty of Economics, Management Studies Program, and Master in Management, Students from the Faculty of Economics, who want to write a thesis or a thesis, Sales Manager, Marketing Manager, Practitioners and enthusiasts in the field of marketing research both working on the marketing division of a company or consultant engaged in marketing. The strength of this book lies in the practical approach by loading more than 50 cases plus the following discussion and Analysis Method Using Computer Package SPSS for Windows Release 10.0.