Thursday, 23 June 2011
Freddy Rangkuti
Author of a book entitled : Riset Pemasaran. Dr. Freddy Rangkuti is an expert on business strategy and marketing with over 20 years of experience in terms of research and as an advisor to corporations, such as the Asian Development Bank, Swisscontact, Pertamina, Trans Corps (Trans TV & Trans 7), PT. Semen Gresik Tbk, PERSI, PT. Astra Otoparts Tbk, PT. Cogindo, PLN, PT. LG Indonesia, Bank Riau Riau Islands, the Ministry of Finance, Bank Indonesia, and various private companies in Indonesia. Some of the best-selling book that he wrote among other things SWOT Analysis, and Business Plan. Another book that is written is Swot Balanced Scorecard.
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